Big Mike put together the memorial a couple years ago because he wanted to give back. He wanted something that people can remember but also something that showed respect to the people that have bought motorcycles, ridden motorcycles, and lived motorcycles. He wanted a website where people can come, share pics, and have a trip down memory lane.
The memorial is based and built around a church bell. Individuals can hang their rider(s) retired gremlin bells from their bike to the memorial to guard the loved ones as they take the ride in the sky.